Welcome to The Hill Group’s proposals for Crescent House

Welcome to the proposals for Crescent House

Welcome to this next phase of public consultation presenting the Hill Group’s proposals to redevelop the site of the College of North West London’s (CNWL) Wembley Park campus at Crescent House, Wembley Park Drive, Wembley Park, Wembley HA9 8HP.

This site, in addition to the CNWL Dollis Hill campus, enables the development of the new, fi t-for-purpose Wembley CNWL College, linking all three sites. It also presents a unique opportunity to create an exciting mixed use place and high quality residential neighbourhood.

The CNWL has plans in place to relocate to a new, purpose-built world-class education facility on another site on Olympic Way. The redevelopment of this existing CNWL site will enable this relocation, and presents a unique opportunity to create an exciting development comprising new homes and commercial space contributing towards the Wembley Park neighbourhood.

An initial public consultation was held in October 2022 where community groups and residents attended an online-only webinar presentation of the plans as they existed at the time. In December 2022 and June 2023 we reengaged with local community groups. We received valuable feedback from these sessions and have updated our proposals to reflect this community input. We are now returning with a second round of consultation to present the updated proposals and seek your feedback.

We invite you to view the plans, pose questions to the project team, and submit a feedback form – this can be completed at today’s event, completed in your own time and returned to us via freepost, or completed online.

Following this round of consultation, we will reflect on all feedback received and how it can improve the proposals before submitting the planning application to Brent Council later this year.

Site location

Public Consultation

Consultation 1, comprising an online exhibition, was held in October 2022 as a chance for the community to see the plans for the site and to share their comments with the development team.

We appreciate your interest in the proposals for Crescent House. The second consultation will be open for comment from Friday 13th October to Sunday 29th October 2023.

An in-person public exhibition will also be held at: Olympic Office Centre at 8 Fulton Road, Wembley, HA9 0NU, on:

  • Thursday 19 October, 3pm – 8pm
  • Saturday 21 October, 10am – 2pm

All feedback comments whether made online, by email or using the paper feedback forms available at the public exhibition should be submitted no later than Sunday 29th October 2023.

If you have any queries, please get in touch with our project team by emailing haveyoursay@consultationonline.co.uk or contact us on the freephone line, 020 3398 1590, and a member of the team will call you back.

Our Proposals

Hill’s proposed development will create:

Around 300 high quality 1-, 2-, and 3-bed homes, which will be a mix of both private and affordable

Flexible commercial space at ground floor

A private balcony for every apartment

Green space and trees along the north of the building

Gardens, tree planting, and new ground floor amenity space

Cycle storage for healthy living and active travel

Hill’s commitment to social value

As one of the UK’s Top 15 Housebuilders and a family-owned business, we recognise that we have a part to play in helping the UK meet its sustainability goals, which is why we have committed ourselves to achieving net-zero operational carbon in the homes we build by 2030.

We also recognise the importance of social value to ensure that people are at the heart of all our projects. Looking intimately at our social, economic, and environmental impact ensures we make a positive contribution to the communities that we work in.

2022 Delivered Social Value

  • 7,500 hours of school engagement
  • 9,019 weeks of ‘earn as you learn’ programmes
  • £239,000 donated to charitable causes
  • £5.4million social value generated through our programme to support homeless individuals

We have already liaised with several local groups and stakeholders during consultation phase 1.


  • Taking care of our natural resources
  • Reducing our environmental impacts


  • Communities and customers
  • Tackling homelessness


  • Strategy and responsible business
  • Reporting and assurance
  • Future proofing